Google Bringing Back Crypto Ads in US and Japan

Google Bringing Back Crypto Ads in US and Japan

Google has announced that regulated cryptocurrency exchanges will be allowed to advertise on its platforms in the United States and Japan starting in October. This removes some of the restrictions the company placed on crypto ads in June.

Also read: 160 Crypto Exchanges Seek to Enter Japanese Market, Regulator Reveals

Some Crypto Ads Will Be Allowed

Google has posted a notice on its website regarding changes in its cryptocurrency ads policy, stating:

The Google ads policy on financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan…Advertisers will need to be certified with Google for the specific country in which their ads will serve.

The company considers “financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.”

Google Bringing Back Crypto Ads in US and JapanGoogle explained that “Advertisers will be able to apply for certification once the policy launches in October,” noting that “This policy will apply globally to all accounts that advertise these financial products.”

In May, Google announced restrictions on ads relating to “Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice).” This policy went into effect in June. According to Cnbc, Google’s parent company, Alphabet Inc., gets roughly 86 percent of its total revenue from advertising. The firm earned more than $54 billion in ad revenue in the first half of this year.

Google’s Current Crypto Ads Policy

Google Bringing Back Crypto Ads in US and JapanGoogle’s Advertising Policies section explains that some financial products are restricted “Due to the inherent complexities and risks involved” in their trading. The company noted that the information will be updated once the new policy goes into effect.

Currently, restricted products include “Ads for cryptocurrencies and related content” and “Ad destinations that aggregate or compare issuers of cryptocurrencies or related products.” For example, “Ads for initial coin offerings, ads promoting the purchase or sale of cryptocurrency, cryptocurrency wallets, cryptocurrency trading advice” are prohibited, the firm wrote. Furthermore, ads about “Cryptocurrency trading signals or investment advice; aggregators or affiliate sites containing related content or broker reviews” are also prohibited.

Other Platforms’ Crypto Ads Policies

Google Bringing Back Crypto Ads in US and JapanSome other major platforms have similar policies regarding cryptocurrency advertising. After banning them in January, Facebook started allowing some types of crypto ads in June.

Twitter’s ads policy page currently lists “Cryptocurrency ICOs” and “Cryptocurrency token sales” under “financial services and related content” that Twitter permits the promotion of “with restrictions.”

Microsoft’s policy page for Bing ads currently states that advertising for “Cryptocurrencies and cryptocurrency related products including, but not limited to initial coin offerings, cryptocurrency exchanges, and cryptocurrency wallets” are not permitted.

What do you think of Google bringing back some crypto ads? Let us know in the comments section below.


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Microsoft’s Bing Bans Crypto Advertising

Bing Bans Crypto Advertising: Microsoft’s Bing browser has banned crypto-advertising. Microsoft now joins the ranks of several other companies that have done the same, including Facebook (NASDAQ:FB), Google (NASDAQ:GOOG) and Twitter (NYSE:TWTR). All three companies implemented their bans on cryptocurrency advertising earlier this year and have said in some form or other, that the decision will ensure the safety of their users from deceptive advertising.

The ban includes cryptocurrency advertising and advertising for cryptocurrency related products and will be updating its financial products and services policy to include this new decision.

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World’s Second Largest Search Engine Bans Crypto Ads

World’s Second Largest Search Engine Bans Crypto Ads

Melissa Alsoszatai-Petheo, of Microsoft’s Bing search engine, announced its advertising arm is banning all cryptocurrency advertisements. This follows market leaders such as Google, Facebook, and Twitter either severely restricting crypto ads or banning them altogether.

Also read: Ethereum Futures in US One Step Closer as CME Deal is Struck

Microsoft’s Bing Search Engine Bans Crypto Ads

Advertiser Policy Manager, Melissa Alsoszatai-Petheo, posted an update to Microsoft’s Bing search engine ad policy. Bing Ads to Disallow Cryptocurrency Advertising is the title of the company’s rather obvious move. “We are always evaluating our policies to ensure a safe and engaging experience for our Bing users and the digital advertising ecosystem,” Ms. Alsoszatai-Petheo began. “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers.”

World’s Second Largest Search Engine Bans Crypto Ads

Bing has consistently ranked a very distant second behind the Google juggernaut, which gobbles up better than 60% of search traffic on the internet. Google at the beginning of 2018 announced a far more specific series of cryptocurrency related prohibitions, down to defining contract for difference (CFDs) products.

It wasn’t too much later when Facebook followed, as we reported at the end of January, with “a new ruling issued on January 30, ‘ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency.’” Twitter too, a mere two months later, presented its new advertising policy, severely restricting initial coin offering (ICOs) and token sales.

World’s Second Largest Search Engine Bans Crypto Ads

Protection is the Pretext

“To help protect our users from this risk,” the notice from Bing continued, “we have made the decision to disallow advertising for cryptocurrency, cryptocurrency related products, and un-regulated binary options. Bing Ads will implement this change to our financial product and services policy globally in June, with enforcement rolling out in late June to early July.”

Other than seeking a press cycle of promotion, it does appear “scams” were a bit of a problem during 2017, according to Bing’s annual report. “Tech scams are widely used by bad actors and we rejected 25 million ads in this category in 2017,” they insisted. And under the banner of misleading ads, Bing noted how last “year, we took down 30 million such ads, 20,000 such websites and 43,500 bad actors.”

Do you think crypto ad bans will have a negative impact? Share your thoughts in the comments section below. 


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Bing Hops On Anti-Bitcoin Bandwagon, Bans Cryptocurrency Ads

Search engine Bing has joined social media giants Google, Twitter, and Facebook in banning cryptocurrency advertising, citing the need to protect users from scams. Bing made the announcement on its website May 14, saying it’s banning crypto ads because the virtual currency market is unregulated and therefore could enable the exploitation of unwitting consumers by con … Continued

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