Japanese Crypto Exchanges Tap Star Power for Marketing Arms Race

Japanese Crypto Exchanges Tap Star Power for Marketing Arms Race

Japanese cryptocurrency exchanges have been very active in advertising their services. Several exchanges including Bitflyer, DMM Bitcoin, Tech Bureau’s Zaif and the hacked exchange Coincheck have been tapping into star power and launching TV commercials with original music.

Also read: Indians Look to Buy Bitcoin Overseas as Regulations Tighten

Japanese Exchanges’ TV Commercials

Japanese Crypto Exchanges Tap Star Power for Marketing Arms Race
Actress in Zaif’s commercials.

Japanese cryptocurrency exchanges have been actively advertising their businesses. Last week, Tech Bureau’s Zaif exchange joined Bitflyer, DMM Bitcoin, Bitrade, and Coincheck in tapping into Japan’s star power to promote its services.

According to CM Soken Consulting, a commercial researcher operated by Tokyo Kikaku Co, “the presence of TV commercials by cryptocurrency exchanges has significantly increased in the past year,” Japan Times reported. “Between Dec. 20 to Jan. 19, TV ads by Coincheck and Bitflyer were aired 819 times in the Kanto region, comparable to major firms such as Toyota Motor Corp, NTT Docomo Inc, and Mcdonald’s Japan.”

Japanese Crypto Exchanges Tap Star Power for Marketing Arms Race
Actress in DMM Bitcoin’s commercials.

The news outlet also pointed out that a huge billboard for “DMM Bitcoin featuring a Japanese celebrity coated in gold” is prominently displayed in Shibuya, one of the busiest and most famous shopping districts in Tokyo. “When I was in London I would see ads all over Facebook, but never on TV or in the streets like this,” a 20-year-old British tourist admitted as he stood beneath the billboard.

Kenji Harashima, a senior researcher specializing in financial technologies for the Mizuho Research Institute, was quoted:

Japanese exchanges are the most active in the world. Not only is this the result of tight regulations in China and South Korea, it is also because you can use leverage to make investments.

DMM Bitcoin, Bitflyer and Coincheck “have all advertised on web platforms such as Youtube, Facebook, and Instagram. These same exchanges have also aired TV commercials,” the publication added.

Tech Bureau’s Zaif

Last week, Tech Bureau which operates Zaif crypto exchange started broadcasting a commercial nationwide featuring Japanese actress, model, and singer Ayame Goriki. According to her Wikipedia page, she has been in 37 TV series and has appeared in 7 movies.

The 1-minute commercial also features an original song loosely translated as “Zaif for bitcoin” by a band called “Kaneko Mari & Zaif 2 Da Moon.” Zaif says that the nationwide promotion is aimed at increasing service awareness as well as “improving the image of the industry as a whole.”

Bitflyer

Japan’s largest cryptocurrency exchange by volume, Bitflyer, was the first to run TV commercials at the end of April of last year, according to Japan Times. At the time, the Japanese government had just legalized bitcoin as a legal method of payment.

Bitflyer hired Japanese actress and model Riko Narumi to be the company’s spokesmodel and appear in its commercials.

DMM Bitcoin

Japanese Crypto Exchanges Tap Star Power for Marketing Arms Race
DMM FX commercial featuring Laura.

DMM Group started advertising for its bitcoin exchange at the start of the year. The company launched a crypto exchange under the brand name DMM Bitcoin in January which supports 7 cryptocurrencies. Recently, it also launched a mining farm and a showroom in Kanazawa City, Ishikawa Prefecture, Japan.

DMM Bitcoin’s commercials feature an actress and model known as Laura and another actress called Rika Nakagawa. Laura has also been in other DMM Group’s commercials including those for the company’s foreign exchange arm, DMM FX.

Too Much Ad Spending?

Bittrade and Coincheck crypto exchanges have tapped into star power to advertise their businesses. Bittrade hired Japanese actress Ruriko Kojima to be its face. Coincheck hired popular local comedian Tetsuro Degawa. However, Coincheck’s ads were removed following the hack that cost the exchange 58 billion yen worth of NEM.

“Coincheck executives have admitted that they might have put more priority on attracting customers with ads rather than enhancing security,” Japan Times wrote and quoted SBI Holdings’ CEO Yoshitaka Kitao saying:

The thing that makes me the most angry is that they spent money on commercials that should have been spent on their systems.

The Japan Cryptocurrency Business Association (JCBA), an industry group with over 150 members including Coincheck, has requested its members to “advertise responsibly.”

What do you think of Japanese crypto exchanges’ advertising strategies? Which ads do you like most? Let us know in the comments section below.


Images courtesy of Shutterstock, Zaif, Bitflyer, and DMM Bitcoin.


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Revenues of Cryptocurrency Exchanges in South Korea Up 88-Fold

Revenues of Cryptocurrency Exchanges in South Korea Up 88-Fold

According to recent data collected by the South Korean government, the accumulated commission income of the country’s 30 cryptocurrency exchanges last year was 87.5 times that of the previous year. The vast increase in income and crypto transactions was largely contributed by the newcomer exchange backed by Kakao Corp.

Also read: Indians Look to Buy Bitcoin Overseas as Regulations Tighten

Crypto Exchanges Made 700 Billion Won

Revenues of Cryptocurrency Exchanges in South Korea Up 88-FoldThe commission revenues of South Korean cryptocurrency exchanges collectively increased approximately 87.5 times last year compared to the previous year, local media reported.

The data, published on Sunday, “was collected with the help of the government, [and] was estimated based on sales of commissions and the local price of bitcoin released by each operator,” Yonhap wrote, further elaborating:

According to the data released by Rep. Park Kwang-on of the ruling Democratic Party, accumulated commission-related sales of some 30 cryptocurrency exchange operators are presumed to have reached 700 billion won [~USD$658 million] as of the end of last year, compared with an estimated amount of 8 billion won as of the end of 2016.

Park added that, based on the same method of calculation, the estimated commission income for cryptocurrency exchanges in 2015 was 3.2 billion won, Kyeonggi Daily noted.

Korea’s Top Crypto Exchanges

South Korea has four major cryptocurrency exchanges: Upbit, Bithumb, Coinone, and Korbit.

Revenues of Cryptocurrency Exchanges in South Korea Up 88-FoldAccording to Representative Park, Upbit is now the largest crypto exchange in the country with a market share of 52.9%, based on data over 6 days of last week. The Kakao-backed cryptocurrency exchange is estimated to have collected 194.3 billion won in commission sales last year. “The analysis also reflected the fact that the number of virtual currency transactions has doubled since last October when Upbit began operations,” Kyeonggi Daily added.

During the same time period, Bithumb had approximately 32.7% of the market share, while Coinone had 8.3% and Korbit had 6.2%. The estimated sales of the three exchanges were 317.7 billion won, 78.1 billion won, and 67 billion won respectively, the publication conveyed.

According to Coinmarketcap, Upbit is currently the third largest cryptocurrency exchange globally. Its 24-hour trading volume is USD $1.3 billion at the time of this writing, while Bithumb’s volume is approximately $1.1 billion.

Taxation Coming Soon

The Korean regulators are currently working on how to tax cryptocurrency exchanges as well as crypto trading.

In answering the people’s petition regarding unfair cryptocurrency regulations, Hong Nam-ki, Minister of the Office for Government Policy Coordination (OPC), confirmed that the Korean Ministry of Strategy and Finance is working on cryptocurrency taxation.

“Tax should be paid if income exists,” he asserted, adding that various ministries are examining other countries’ approaches to taxing cryptocurrencies. “So, I think that it would be possible to get some information on the virtual currency taxation system soon,” he emphasized.

How much do you think South Korean exchanges will grow this year? Let us know in the comments section below.


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Indians Look to Buy Bitcoin Overseas as Regulations Tighten

Indians Look to Buy Bitcoin Overseas As Regulations Tighten

As cryptocurrency regulations start to pile up in India, a new trend is emerging for Indians to acquire cryptocurrencies from abroad, such as from relatives or friends with overseas accounts.

Also read: Japan Cracks Down on Foreign ICO Agency Operating Without License

Increased Regulations

Indians Look to Buy Bitcoin Overseas As Regulations TightenThe Indian government has recently intensified its efforts to strengthen the country’s regulations on cryptocurrencies, promising that a regulatory framework for them will be announced soon. Earlier this month, the Indian tax authority issued notices to 100,000 crypto traders asking them to pay taxes.

The Blockchain and Cryptocurrency Committee (BACC), an industry group whose members include 7 cryptocurrency exchanges, is considering several initiatives, such as creating a database of crypto users and transactions, to comply with the government’s mandates. The Times of India elaborated:

With Indian exchanges like Unocoin, Zebpay, Coinsecure, keen on increasing regulation and scrutiny into transactions, bitcoin aficionados say buying from US exchanges is a more popular alternative for purchases.

Indians Look to Buy Bitcoin Overseas As Regulations TightenAs regulations tighten in India, bitcoin “enthusiasts are now tapping into their own NRI [non-resident Indian] network of friends and family members,” the news outlet added.

L R Dinesh is a bitcoiner who buys expensive items using bitcoin on overseas online sites. He told the publication, “For the online tech community, there are some who receive bitcoins as payment for gadget and video game reviews. But for regular purchases, one has to get a relative or friend with an overseas account to send over bitcoins.”

Better Privacy

Indians Look to Buy Bitcoin Overseas As Regulations TightenDana L Coe, the CEO of bitcoin hardware wallet Bitlox, believes that one of the main attractions of bitcoin is privacy, the news outlet conveyed.

He explained, “If you are purchasing a particular medicine and someone collects the data and sells it to a pharmaceutical company — these companies can use sets of such demographic information to increase prices.” Furthermore, he noted, “Differential pricing, blanket invasion of privacy cannot happen if one uses anonymous and private payments,” adding:

People would want to shield their payments from the government, corporates or even their own families. With big data and consumer tracking websites, the need for privacy is heightened.

Better Security

Indians Look to Buy Bitcoin Overseas As Regulations TightenThe advanced security on purchases made with bitcoin is another major incentive for Indians, the publication added. “The requirement of Aadhaar is a dampener,” Dinesh asserted, referring to the 12-digit unique identity number issued to all Indian residents based on their biometric and demographic data. “The community of techies, bloggers and geeks are quite antipathic to the continuous stem of leaks and insecurities reported with Aadhaar,” he emphasized, noting that “To try and unite bitcoins with compliance is going to keep real bitcoin miners away from Indian exchanges.”

Damodharan Sampathkumar of Renovite Technologies was quoted:

In India, RBI has mandated two-factor authentication for all online transactions. But outside of India, only single-factor authentication is required. So when it comes to using one’s credit or debit card to buy products on overseas sites one also runs the risk of compromising sensitive financial data and hacks. So using bitcoins would add one layer of security.

What do you think of Indians buying bitcoin overseas? Let us know in the comments section below.


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Number of Cryptocurrency Hedge Funds Rises to 226 Globally

Number of Cryptocurrency Hedge Funds Rises to 226 Globally

The number of global cryptocurrency hedge funds has reached a record high of 226, according to research firm Autonomous Next. The hedge funds tracked by leading hedge fund database provider Eurekahedge show a return of 1,477.85 percent in 2017 on average.

Also read: Japan’s DMM Bitcoin Exchange Opens for Business With 7 Cryptocurrencies

226 Crypto Hedge Funds

Number of Cryptocurrency Hedge Funds Rises to 226 GloballyAccording to Autonomous Next, the London-based fintech practice of Autonomous Research, the number of hedge funds focused on trading cryptocurrencies more than doubled in the past four months. Reuters reported:

The number of crypto hedge funds more than doubled in the four months to Feb. 15…The research firm recorded a record high of 226 global hedge funds with such a strategy, up from 110 global hedge funds as of Oct. 18.

On August 29, the number of crypto hedge funds was only 55, and it was only 37 at the start of 2017. Furthermore, the firm revealed that assets under management of the funds are currently between $3.5 and $5 billion.

Autonomous Next partner Lex Sokolin commented:

While the softer prices of crypto assets do create a more difficult environment for investors, I do not think it will pause the influx of funds and other financial institutions building products in the space…It would take the extreme case of the entire space contracting by 80 percent and high regulation before the flow of funds turns around.

Crypto Funds Gained 1,478% in 2017

Number of Cryptocurrency Hedge Funds Rises to 226 GloballyAccording to an independent hedge fund data provider, Eurekahedge, cryptocurrency-focused funds lost an average of 4.6 percent in January. “Some invest in just bitcoin, taking both long and short positions, some buy a basket of cryptocurrencies and others exploit the arbitrage between different exchanges’ prices,” Reuters further noted.

Number of Cryptocurrency Hedge Funds Rises to 226 GloballyEurekahedge is tracking nine hedge funds with collective assets of $1 billion. They “made an average of 1,477.85 percent in 2017,” the news outlet conveyed.

The founder of high growth blockchain fintech firm Bitspread, Cedric Jeanson, commented that “some of the hedge funds charge high fees – an average of 1.6 percent for management and 17.5 percent for performance for funds tracked by Eurekahedge – even though they are using largely passive strategies,” the publication added.

Referring to crypto funds in general, Diana Gibson, a managing director at investment consultant Cambridge Associates, pointed out:

Gains in 2017 were largely generated from being long.

In December of last year, Pantera Capital’s bitcoin fund reportedly returned 25,004% for investors since its launch in 2013. The gain was due to the skyrocketing price of bitcoin which peaked at $19,666 on December 17, according to data from Bitstamp.

Number of Cryptocurrency Hedge Funds Rises to 226 Globally
BTC chart.

What do you think of all these hedge funds investing in cryptocurrencies? Let us know in the comments section below.


Images courtesy of Shutterstock, Bitcoincharts, Autonomous Next, and Eurekahedge.


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Japanese Crypto Associations Merging to Restore Trust Across the Industry

Japanese Crypto Associations Merging to Restore Trust Across the Industry

Japan’s two cryptocurrency associations have reportedly decided to merge in order to restore trust in the industry and accelerate self-imposed rules. Once approved by the Japanese financial regulator, the new organization will have the power to set penalties for breaches of self-regulation.

Also read: Japan’s DMM Bitcoin Exchange Opens for Business With 7 Cryptocurrencies

Two Crypto Associations Merging

Japan currently has two cryptocurrency industry associations: the Japan Blockchain Association (JBA) and the Japan Cryptocurrency Business Association (JCBA). The former is headed by Bitflyer CEO, Yuzo Kano, and has a total of 88 members, while the latter has a total of 154 members, according to Minkabu publication.

Japanese Crypto Associations Merging to Restore Trust Across the IndustryThe two organizations have reportedly been in talks to merge after the hack of one of the country’s largest exchanges, Coincheck, where 58 billion yen worth on the cryptocurrency NEM were stolen. They “are hurried to restore trust in the industry,” Forbes Japan reported.

They “will be integrated to establish a new self-regulating organization,” to focus on areas such as safety management system and compensation of customer assets, the news outlet added. In addition, the new entity will also focus on the reliability of crypto exchanges that have already been approved by the Japanese Financial Services Agency (FSA). Currently, there are 16 approved exchanges and 16 under review, including Coincheck.

On Thursday, Nikkei reported:

Two cryptocurrency industry groups in Japan [JBA and JCBA] have agreed to merge in an effort to accelerate the establishment of voluntary regulations and regain public trust in the aftermath of a massive virtual currency heist.

Set to launch on April 1, “The new organization’s chairman will likely be JCBA Chairman Taizen Okuyama, president of Money Partners Group,” the news outlet detailed, adding that Kano is “expected to become the self-regulatory body’s vice chairman.”

Commenting on the news of its merger with the JBA, the JCBA issued a statement on Thursday, stating that no details have been decided at this time.

Accelerating Self-Regulations

Japanese Crypto Associations Merging to Restore Trust Across the IndustryThe new entity will need the approval of the FSA. Under Japan’s revised payment services law which went into effect in April of last year, cryptocurrency operators are allowed to form a self-regulatory organization. They can “set industry rules, conduct investigations on members, and impose punishment,” the Japan Times elaborated.

However, the FSA previously “refused to allow two self-regulatory bodies, urging the industry to create a unified organization by merging the JBA and the JCBA,” Nikkei explained on Thursday, adding that:

Once the new body is approved by the agency, it will gain the power to set penalties for breaches of its self-imposed rules. This should also help address calls by banks and other businesses in the conventional financial industry for virtual currency businesses to establish a robust self-regulatory regime.

Do you think the merger will help the crypto industry gain more of the public’s trust? Let us know in the comments section below.


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Japan’s Cryptocurrency Industry is Launching a Self-Regulatory Body

The post Japan’s Cryptocurrency Industry is Launching a Self-Regulatory Body appeared first on CCN

Japan’s two primary cryptocurrency industry groups are merging to form a new self-regulatory entity following the recent $530 million hack of Tokyo-based exchange Coincheck. The unnamed new entity is set to launch April 1, the Nikkei reports, a year to the day after Japan’s revised Payment Services Act – which recognizes bitcoin as a legal … Continued

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Japanese Cryptocurrency Coincheck Faces Lawsuit over Withdrawals

The post Japanese Cryptocurrency Coincheck Faces Lawsuit over Withdrawals appeared first on CCN

Investors have opened legal proceedings against embattled Japanese cryptocurrency exchange Coincheck. The Tokyo based platform was the victim of a major hack last month, with a reported loss of $530 million worth of XEM. The platform quickly closed both fiat and cryptocurrency withdrawals following the breach, in an attempt to prevent further possible loss. Whilst Yen … Continued

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Questions Mount Over $170 Million BitGrail ‘Hack’

The post Questions Mount Over $170 Million BitGrail ‘Hack’ appeared first on CCN

Questions continue to mount over $170 million worth of Nano (XRB) tokens that have gone missing from little-known cryptocurrency exchange BitGrail. As reported by CCN sister site Hacked, there is growing suspicion among Nano (formerly Raiblocks) community members that BitGrail, which is based out of Florence, Italy, was insolvent long before the alleged hack and … Continued

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Crypto Exchanges Launch P2P Platforms from Latvia and Bulgaria

Crypto Exchanges Launch P2P Platforms from Latvia and Bulgaria

While European institutions are issuing another series of warnings about the risks and sins of dealing with bitcoin, crypto communities on the Old Continent are trying to preserve freedoms not granted by Brussels. Two exchanges from opposite corners of New Europe have announced plans to offer peer-to-peer cryptocurrency trading. Latvia-based Hodlhodl has launched its new P2P platform in beta-mode, and Bulgarian Crypto.bg is developing its own service that may replace the fiat medium with a token.  

Also read: Global P2P Crypto Markets Experience Record Volume Throughout December

Going Global

Intensive work to develop decentralized and unregulated crypto markets has been going on in the EU periphery, where memories of excessive regulation and centralization, political and economic, are still vivid. Two exchanges from both ends of (New) Europe have announced preparations to offer full-fledged P2P services to their users, with global aspirations in mind, as well.

Latvian exchange Hodlhodl has just launched a beta-version of its new platform designed to accommodate safe and secure peer-to-peer transactions of bitcoin and other cryptocurrencies. Users can now open accounts, fill out their profiles, set up two-factor authentication, create offers and study available functionalities. Contracts are currently disabled but developers hope to complete the order book and launch them within a week, the company shared in a blog post.

Crypto Exchanges Launch P2P Platforms in New Europe

In the first stage of the project only bitcoin (BTC) and litecoin (LTC) will be traded. The exchange will operate in beta-mode until July 2018 with 0% commission. A fee of max 0.6% per trade will be applied after that. “The P2P Bitcoin exchange that doesn’t hold funds” will introduce multisig (P2SH) contracts that will allow users to control their funds in escrow. Hodlhodl offers support of native Bech32 Segwit addresses and P2SH-P2WSH Segwit multisig escrow addresses. The exchange services will be decentralized and no KYC (Know Your Customer) or AML (Anti-Money Laundering) procedures will be applied. Passing an “absolutely voluntary verification”, however, will lower commissions to 0.5%.

Plans for the future include introducing support for Lightning Network micropayments and other cryptocurrencies. The website menus are now available in English and Russian, but other languages will be added. Hodlhodl will be working on optimizing transaction fees and increasing security for its users, while offering integration with wallet providers and a mobile version of the platform. Its team promises a “truly global” P2P cryptocurrency exchange.

Every Action Has a Reaction

In the opposite corner of Europe, in Bulgaria, a leading crypto trader has also announced that it is working on a P2P platform, after facing multiple issues with the traditional financial system. Crypto.bg was affected by a sudden crackdown last year when Bulgarian banks blocked access to accounts used by local exchanges. It ceased operations in early December, and then restarted trading before going offline again around Christmas. In January, Crypto.bg announced it was forced to suspend trade “indefinitely”.

This month the exchange posted on its website that it was exploring options to offer services without going through a bank. Now it is planning to trade Bitcoin on a new peer-to-peer platform that is currently under development. A new medium of exchange will be used instead of fiat currency – CryptoLev (Lev is the Euro pegged BGN). It will probably be an ERC20 token based on the Ethereum blockchain, founder and CEO Stamen Gorchev revealed in the company’s forum. He also mentioned Ethereum Classic as a cheaper alternative.

Crypto Exchanges Launch P2P Platforms in New Europe

The new system will offer the opportunity to trade through Cryptolevs backed by a certain amount of bitcoin “locked” in a public address. A foundation modelled on the Ethereum Foundation in Switzerland may provide further guarantees in the future. Other Bulgarian exchanges have been invited to join the project. Xchange.bg, Altcoins.bg, and Cix.bg have also reported interruptions in their activities quoting various reasons including changing bank accounts.

Bank transfers will be made on a peer-to-peer basis and banks will not be able to tell if such transactions are bitcoin-related. Traders will actually be buying and selling Cryptolevs, used to purchase bitcoins. In addition to locally available services, payment options like Paypal and Skrill may also be added in the future, potentially opening the platform to global markets.

Relentless Euro Warnings

While both exchanges are working on their P2P platforms, European institutions have issued new warnings about bitcoin. Up to $5.5 billion of criminal money is being laundered in Europe using cryptocurrency, according to Europol. “It’s growing quite quickly and we’re quite concerned,” the agency’s director Rob Wainwright told the BBC. “The police cannot monitor those transactions. And if they do identify them as criminal, they have no way to freeze the assets unlike in the regular banking system”, Wainwright said.

This week, the European Securities and Markets Authority (ESMA) alerted European investors about the perils of obtaining cryptocurrencies in the absence of legal mechanisms of protection. The regulator charged with “safeguarding the stability of the European Union’s financial system” shared its concerns over the growing number of citizens buying cryptos while ignoring the risks. Valdis Dombrovskis, Vice-President of the European Commission responsible for the financial stability, financial services and the capital markets union, has expressed support for ESMA’s warning.

Do you think that peer-to-peer platforms will dominate cryptocurrency trade in the near future? Share your thoughts in the comments section below.


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Coincheck Clients Withdraw $372 Million; NEM Theft Refunds are Coming

The post Coincheck Clients Withdraw $372 Million; NEM Theft Refunds are Coming appeared first on CCN

After removing a temporary freeze on withdrawals today, Japanese cryptocurrency exchange Coincheck said it has completed transfers worth 40.1 billion JPY ($372 million) in withdrawal requests by customers. Weeks after suffering the ignominy of being the victim of the world’s biggest cryptocurrency theft, ever, Coincheck has kept its promise to lift the temporary suspension on … Continued

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