The Short Life of a PR Fiasco

BATS Global Markets Inc.’s nine-and-a-half-second IPO and the hacking attack on credit-card processor Global Payments Inc. might not be so damaging to those companies‘ brand names and financial standing. As Francesco Guerrera explains on The News Hub, in a socially networked world, companies can recover from mistakes better than the old days of „traditional“ news and corporate spin. Photo: AP.


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